There are many paths to creating a subscription on the Vuse site, and we’ve optimized each, but some consumers need handholding to feel comfortable and confident in the decisions they’re making. Additionally, research across industries shows that guided configuration leads to greater conversion. The subscription configurator easily guides the user through set up and also includes upsell opportunities to increase AOV. We conducted research and user testing to confirm that users were indeed comfortable with the process and felt informed in their decisions.