Vuse Cart

The Vuse cart was an out of the box Magento cart upon which layers of compliance concerns and marketing desires had been piled. Not the least of it problems were performance issues that allowed users to take additional action while the system was still processing the previous action. I immediately flagged performance and lack of appropriate system status indicators as the first and most critical UX issue. Working with the technical teams we cleaned up all the unnecessary tags, identified ways to gain efficiencies on the backend, and implemented the appropriate status UI letting the user know that their action is being processed and preventing them from taking conflicting actions. Beyond that we ran research and user testing to define a cart experience that was simple, effective, and aligned with the subscription first business model.


Checkout - Shipping

Due to various state and city level legislation around how nicotine products can be shipped and delivered, the shipping portion of checkout has a host of various checks and scenarios that must be accommodated for.


Checkout - Payment

Payment is one of the more straight forward parts of the entire site. There is once scenario where billing and shipping address have to match to comply with local legislation, but beyond that and the all the legal attestations this is pretty run of the mill.


Research

We ran user testing and research sessions to ensure the process is clear and met expectations.

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PLP & PDP

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Subscription Configurator