Vuse Navigation
Through research and user testing, I used my teams output to create a simple but highly effective navigation that provides clear paths to what users are seeking. Previous versions of the navigation had a high signal to noise ratio and were difficult to administer, making it less effective and difficult to respond to changes required by the business. the new navigation is aligned with the backend Magento structure for easy administration to accommodate future needs, and is all signal, no noise.
Desktop
A view of the desktop navigation
Research
My team conducted testing using card sorting and tree testing to validate what consumers are looking for and where they expect to find it.
Experimentation
My team conducted several A/B tests on the previous navigation structure to gain insights as to what changes would positively impact KPIs.